As a small business, product packaging can be just what makes your business stand out. It provides an opportunity to extend your brand beyond the walls of your business. Good and appealing packaging draws people’s attention towards your product. Two similar products packaged differently stand different chances of being picked by a customer. An attractive product packaging can make a client pick your product and leave that of your competitor. But how do you make your packaging stand out? Below are a few tips.
1. Be Creative
As a small business, you will need to draw people to your product. Creative packaging tends to draw more people to your products. Even if a client does not buy your product the first time they lay eyes on it, a creative packaging leaves them with a mental image of your product. From there, it will be just a matter of time before they buy your product.
2. Clearly Display Product Information
As a small business, your brand may not be as easily recognisable as that of established players in the market. It is therefore important to clearly label your packaging with details of your product. This assists clients to identify your product and get to know what added value it has over other established alternatives.
3. Showcasing Company Best Practices
If your company has a policy of using biodegradable packaging, adding that line to your packaging will resonate with people who support the protection and the creation of an eco-friendly environment.
4. Identify Your Product Market
Your packaging solutions have to be in line with your product market. If your desired market calls for minimalistic designs, having a packaging that respects this style is preferred to having a graffiti-decorated packaging. You will need to know who the target audience for your product is, their age group, tastes and likes. The packaging should reflect these dynamics to stand a chance of flying off the shelves.
5. Buy Packaging Materials in Bulk
Bulk orders usually come at a highly discounted price. However, if your business is just starting out and you don’t have an established customer base, you will need to strike a balance between the economies of scale and the off-chance that your business may struggle to pick up. Avoid purchasing huge volumes of packaging materials until you are certain your business is unstoppable.
6. Be Honest
Misrepresentation of a product can quickly erode your market share. Your packaging and the information on it must be a true reflection of the product inside. Nothing turns clients off than opening a package only to find that the product is not quite what it says it is. They simply wont trust your product.
7. Go for Quality Packaging
While it is understandable that you want to keep your expenses low, the packaging says a lot about you, your brand and your products. If it’s poor quality packaging, a client will interpret this to be a reflection of your products and your company. You may have the best products in a dull, unattractive package, but first-time users of your products will judge your product by what they see since they have never used them before.
When it comes to packaging, the saying that a book should never be judged by its cover does not apply. Your packaging is a potential buyer’s first interaction with your product. If it is well designed and appropriately displayed to stand out from the rest, chances are that customers will be lured into picking it up from the shelves. However, the packaging and labelling must be a true reflection of the product inside.
