If you have yet to adopt mobile forms in your business or marketing plan, this post is sure to convince you it is time to make the move. There are so many benefits of mobile forms that businesses, large or small, can capitalize on. Mobile is part of the average consumer’s daily life, with the average young person having at least a few hours of screen time per day.
Coming generations are completely digital, and, to reach them, so must your business be. There are so many benefits of mobile forms, and we will uncover some of the best ones in this post. Don’t fear – they are easier than you may currently know!
1. Create easier processes
Moving from paper to all mobile has a lot of benefits for your business, not only in terms of ease of use, but also environmental impact. Your environmental impact is incredibly lessened when your customers or staff switches from paper to mobile. Mobile, often, is also more straightforward than your typical paperform. Users tend to be more engaged than when they have to fill out a paper form, and the return of information is much more likely with digital forms than with paper.
2. Improve customer and employee retention while reducing your carbon footprint
When your business is mobile, both your customers and employees will take notice, and it is easier to retain them when they see you are developing, growing, and willing to change with the times. Not only does using mobile forms help to increase retention for these reasons, but, because people can work in real-time while completing them, customers and employees are more able to focus on other tasks.
Instead of taking an hour of their time, you are only taking a mere few minutes – a blip on the radar of their days! Tasks that need immediate attention can be prioritized, and forms are not a huge burden. You may even choose to incentivize them to improve your overall business strategy, improve effectiveness, and increase overall retention rates!
Not to mention, it costs next to nothing to produce and distribute mobile forms, which significantly reduces your own carbon footprint, as well as your business’. Win, win, win!
3. Improve information accuracy and quality control
With mobile forms, you can take ample precaution to prevent autobots from filling in their information, and get the results you are looking for out of your forms or surveys. You can increase visibility into your customer, target audience, prospect, lead, and employee’s needs, desires, and thoughts.
The feedback you gain from mobile surveys is truly invaluable. In addition, you may choose to capture more creative content that you wouldn’t be able to collect as effectively with a paper form, like photographs or videos if the people filling them out are entering a contest, for example.
4. Get a quick turnaround
We’ve already touched on it, but this is worth its own point all together, because it means so much. Time is valuable to everyone, and the less you take of others’, the more they will respect your brand, mission, and reputation. So, when you’re looking to improve CSAT or even issue resolution or your brand’s overall reputation, you might not think of it off bat, but mobile forms play a big part in making this happen. Response times are much less with mobile forms rather than with paper ones.
